"Aw, you forgot the Pop Tarts!" Oh, if you had a nickel for every time you've heard (or muttered) that refrain -- be it for Pop Tarts, Pepto Bismol, or Parmesan cheese - after a trip to the supermarket, you could buy the entire frozen foods aisle.

Whether you grocery shop for just yourself or for a family of five, it can be an exercise in frustration. Keeping a mental "list" of what you need to buy just doesn't work. Too easy to forget things. And if you scribble grocery lists on scraps of paper, not only are they hard to keep track of (and often, to read), but they don't lend themselves to an organized shopping experience in the store.

Never fear, SmartShopper is here! It's a digital grocery list creator that records, organizes, and neatly prints out your grocery list, with all items organized by category. It not only simplifies the chore of making a shopping list throughout the week, it also makes the actual shopping experience faster and more efficient. It may just be the most practical gadget since the shopping cart! Once you try it, you'll never go back to scribbled sticky notes or flaky mental notes.

With SmartShopper, you start a list by simply speaking the name of a grocery item. Using state-of-the-art voice recognition software and a database of over 2,500 pre-programmed items -- from Mr. Clean to Melba Toast, Band Aids to bay leaves, granola bars to Grey Poupon - the device registers your item. You can add any item it doesn't recognize to the digital library. Specify a quantity (the default is one) or unit of measurement, and flag anything you have a coupon for. Keep adding to the list during the week as you think of other products you need. The "errand tracker" feature even lets you enter common errands such as "bank," "dry cleaners," or, yes, "liquor store."

When shopping day rolls around, simply press the Print button and out comes your grocery list, with everything neatly organized by category - Fresh Produce, Dairy, Frozen Foods, Laundry Supplies, etc. (there are 31 categories total). How cool is that? No matter what aisle of the store you're in, you will know exactly what to chuck in your cart. And the errands you need to run are printed right at the top of the list, so you won't space on them!

You'll save time, eliminate repeat trips to the store, and avoid complaints from your kids for forgetting the Popsicles (funny, you never hear 'em say, "Hey, you forgot the cauliflower!"). The 7"x4-1/5"x1-1/4" gadget sticks magnetically to most refrigerators or can be wall mounted or kept on the kitchen counter. It weighs less than a pound.

SmartShopper is the perfect gift for the grocery shopper of the household. It comes with three rolls of thermal paper (additional rolls are available) and a booklet listing all of the items in the database, by category and in alphabetical order. Power is supplied by four AA batteries, not included.

So get smart, shopper! Get SmartShopper today.